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Product Engineering in Motion:
MATERIALICA 2009 strengthens its position as a leading trade fair for material supply
Successful product engineering becomes reality when innovative key competences are merged at the right moment. This year, experts met at the specialist trade fair MATERIALICA – 12th International Trade Fair for Material Applications, Surfaces and Product Engineering – which took place from October 13 through 15, 2009, at the New Munich Trade Fair Centre. MATERIALICA 2009 was back with an extended focus and a new claim. To strengthen the individual topics of this trade fair, the umbrella brand MATERIALICA integrated four different sub-fairs: COMPOSITES, METAL LIGHT, CERAMICS and SURFACE. The new slogan "Product Engineering in Motion" was chosen to emphasize that MATERIALICA and its exhibitors focus on industries "on the move" such as automotive, aerospace, engineering, sports, energy technology and boatbuilding. MATERIALICA presented itself with a record participation of 283 represented companies and a broad conference program that attracted over 10,624 international visitors to the capital of Bavaria.
MATERIALICA is the only event in Germany that has committed itself exclusively to the topic of material supply. The fair featured materials and components that are intended to conquer more markets and are suitable for use in other applications as well. "However, MATERIALICA is not only a trade fair but also a meeting point for members of the product engineering sector and an opportunity to get together and exchange information. This is also why we organized conferences that covered the topics of composites, lightweight metal design, ceramics applications, surface, nanotechnology, boatbuilding, design and technology transfer", says Robert Metzger, organizer of MATERIALICA. "The multitude of conferences will enable experts of all MATERIALICA topics and target industries to communicate their knowledge more extensively and in more depth. With some 760 visitors joining the conferences, this concept proved to be highly successful."
Target group reached – the high quality of visitors was praised
This year's MATERIALICA 2009 was considered highly successful by the exhibitors. "The trade fair is very versatile, we’ve had visitors from the most different fields of product engineering by the high quality of visitors” according to DIpl.-Ing. Georg Remm, technical distribution of DAIB GmbH. "We are highly satisfied with the entire trade fair. Our trade fair standwas visited by a lot of interested parties", states Marcus Spanring, Technical Director of Diamond Aircraft Industries GmbH. But also Michael Schmitt, Technical Account Manager, Innovation Friction, Sealing and Paper at Teijin Aramid GmbH praises this event: "The MATERIALICA 2009 was indeed very good. And with its partner trade fair eCarTec an enrichment for the trade fair landscape." Also first-time exhibitors came to a positive conclusion: "We were the first time on the MATERIALICA as exhibitor this year. With the trade fair and the qualitiy of visitors we were very pleased - all discussions were based on facts.” Rainer Sieberth, Sales Manager of voestalpine Krems GmbH.
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